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Introduction:
In Nigeria, "spraying money" is a common cultural practice, especially during celebrations and events like weddings, parties, and festivals. It involves spraying or throwing money at someone, usually the celebrant or performer, as a way of showing appreciation, admiration, or support.
This practice is often seen at:
- Weddings: Guests spray money on the bride and groom as a blessing and good wish.
- Music performances: Fans spray money on musicians while they perform on stage.
- Cultural events: Money is sprayed during cultural dances, masquerade performances, and other traditional celebrations.
The practice is believed to bring good luck, prosperity, and blessings to the recipient. It's also a way to show off one's wealth and status. However, some people have raised concerns about the excesses and potential waste associated with this practice, as well as its impact on the value of money and the culture of giving.
The Nigerian government has been taking steps to address the issue of money mutilation and spraying of money at events, which is considered a threat to the country's economy.
App Name: Spray
Tagline: Spray money, not risk
Executive Summary:
Spray is a timely mobile app that aligns with the Nigerian government's and EFCC's efforts to combat Naira mutilation. By providing a digital platform for cashless transactions, Spray supports the country's shift towards a cashless economy. With the government's intensified crackdown on currency mutilation, Spray is poised to capitalize on this momentum, offering an innovative solution for Nigerians to spray money digitally, safely, and legally.
Current Situation:
- The Nigerian government and EFCC are actively fighting Naira mutilation, with recent convictions and intensified enforcement efforts.
- The Central Bank of Nigeria (CBN) has launched initiatives to promote a cashless economy.
- The country is shifting towards digital payments, with a growing demand for innovative solutions.
Benefits:
- Aligns with government and EFCC efforts to combat Naira mutilation
- Encourages a cashless economy, reducing currency damage
- Convenient transactions, eliminating the need for physical cash
- Enhanced security for transactions and users
- Unique, engaging way to send and receive money
- Reduces risk of armed robbery and kidnapping at events
Market Potential:
- Nigeria's population: over 200 million
- Growing mobile usage and digital adoption
- Increasing demand for cashless transactions
- Potential to expand