Bio

Fit Guide addresses significant challenges faced by African clothing brands and consumers. Most African brands struggle to compete against dominant international brands due to limited distribution channels and accessibility issues. We offer a unique and innovative solution by bridging the gap between African and international markets, thereby enhancing accessibility and authenticity in the African clothing market. Fit Guide provides African brands with a platform in prime locations such as shopping malls at zero cost. This strategic placement increases the visibility and accessibility of local and African brands at large, enabling them to compete more effectively against international brands.